June 8, 2023

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What Was All That Media Monitoring Talk About?

The 3rd installment of HBO Max’s strike sequence “Succession” was one of the most hugely predicted seasons of tv in 2021. For those who really don’t view, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the most significant media and enjoyment company in the environment.

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a stunning press meeting the place he was intended to just take the drop for a organization scandal, but as an alternative implicated his father in the scandal and a host of include-ups and illegal exercise.

But, this is a website about PR, communications and media relations, so ample about the plot summary. Alternatively, let’s discuss about how Season 3 started with Kendall Roy targeted on receiving his media monitoring resources and method in put as he receives completely ready to choose on his father and snatch his media empire absent.

As Kendall leaves the press meeting, he asks his bumbling cousin Greg to start checking the media and normal general public for response to his statement about his father. Greg, who in no way rather understands what is going on in any situation, agrees to assistance without the need of comprehending what accurately is concerned he is primarily attempting to manually maintain track of the reaction to Kendall’s push conference across all of the world-wide-web and social media right until a extra official alternative is available.

Obviously, this method fails, and it fails in hilarious style (at one stage, Greg responds to Kendall by declaring that his most important takeaway from the media protection is that “the world-wide-web is big”). He is left trying to create down specific tweets, which is the two humorous and pathetic. But placing the humor of the problem aside, this episode will make a salient place about the importance of a authentic-time media checking platform, primarily in the course of a significant information party or disaster. Seeking to monitor all the applicable media and community sentiment for a brand is extremely hard, as Greg shown.

But even a option like Google Alerts, or a platform that does not present entry to all media kinds, is not enough in the most essential moments for a model. Fairly, an all-in-just one Earned Media Suite that presents monitoring and sentiment investigation for Tv, radio, online information, social media and podcasts is what Kendall Roy – and all firms and brand names anxious with their media coverage – necessary as he well prepared to consider on his father.

Succession is just one of the most critically-acclaimed and popular reveals on Tv today, but simply because of the media and PR concentration of the exhibit, there are lessons to be figured out for anyone in communications, PR or media. In the season 3 premiere, the lesson was obvious – never get caught like Kendall Roy did, without the need of a thorough media checking software in spot.